A word from our sponsor: admen, advertising, and the golden age of radio

Introduction

Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting

The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s

They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s

''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s

The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory

The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell

Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades

Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall

Advertising and Commercial Radio during World War II, 1942-45

On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio

Conclusion.