Under the influence: putting peer pressure to work

Part 1. Introduction. The argument in brief

Part 2. The origins of behavioral contagion. How context shapes perception

The impulse to conform

Part 3. Cases. It was, until it wasn't: the dynamics of behavioral contagion

The sexual revolution revisited

Trust

Smoking, eating, and drinking

Expenditure cascades

The climate crisis

Part 4. Policy. Should regulators ignore behavioral contagion?

Creating more supportive environments

The mother of all cognitive illusions

Ask, don't tell

Epilogue.

Part 1. Introduction. Prologue

1. The argument in brief

Part II. Origins of behavioral contagion. 2. How context shapes perception

3. The impulse to conform

Part III. Cases. 4. It was, until it wasn't: the dynamics of behavioral contagion

5. The sexual revolution revisited

6. Trust

7. Smoking, eating, and drinking

8. Expenditure cascades

9. The climate crisis

Part IV Policy. 10. Should regulators ignore behavioral contagion?

11. Creating more supportive environments

12. The mother of all cognitive illusions

13. Ask, don't tell

Epilogue

Acknowledgments

Notes

Index.

Part 1. Introduction. Prologue

1. The argument in brief

Part II. Origins of behavioral contagion. 2. How context shapes perception

3. The impulse to conform

Part III. Cases. 4. It was, until it wasn't: the dynamics of behavioral contagion

5. The sexual revolution revisited

6. Trust

7. Smoking, eating, and drinking

8. Expenditure cascades

9. The climate crisis

Part IV Policy. 10. Should regulators ignore behavioral contagion?

11. Creating more supportive environments

12. The mother of all cognitive illusions

13. Ask, don't tell

Epilogue

Acknowledgments

Notes

Index.