The Tao of innovation: nine questions every innovator must answer

THE VOICES BEHIND THIS BOOK

PREFACE

This book is an action plan to helpyou develop a strategy to achieve your innovation dream

THIS BOOK�S FOCUS IS ON GAME-CHANGING INNOVATION

This book can be useful to you wherever you may be in your innovation journey:

Do you have an innovation dream?

My dream is to change the way� innovation is learned

What is your innovation dream?

HERE ARE THE NINE KEY QUESTIONS THAT ALL INNOVATORS MUST ASK AND ANSWER ALONG THE JOURNEY OF CREATING AND SUSTAINING CHANGE

IF THESE ARE THE RIGHT QUESTIONS, HOW DOES THIS BOOK HELP YOU ANSWER THEM?The Tao is a perfect metaphor for innovation.

EACH CHAPTER CONTAINS THE FOLLOWING COMPONENTS:

TABLE OF CONTENTS

CHAPTER 1ç?±FIRE ILLUMINATES

How is the nature of your business going to change?

CONSTRUCTING A VIEW OF THE FUTURE

Introducing the View of the Future Fan

LAYING NEW BETS

Making Big Bets is Fundamental to Game-changing Inno vation

Creating a Sense of Urgency

The Result

DO IT YOURSELF

REVISING YOUR MISSION AND VISION

ADDRESSING REAL-WORLD TENSIONS THROUGH THE TAORECONCILING THE TENSION

HOW ORGANIZATIONS CAN TURN TENSIONS INTO OPPORTUNITIES

ACTION STEPS

CHAPTER 2地EARTH SURROUNDS

How do you know when there isan opportunity for innovation?

ANALYZING THE EXTERNAL ENVIRONMENT

PEST ANALYSIS

FIVE FORCES ANALYSIS

HOW URGENTLY DO I NEED TO INNOVATE?

INTERNAL ENVIRONMENTAL ANALYSIS: LOOKING AT RESOURCE AND CAPABILITY GAPS

EVALUATING CHANGING CUSTOMER PRIORITIES

SWOT ANALYSIS

ADDRESSING REAL-WORLD TENSIONS THROUGH THE TAO

RECONCILING THE TENSIONHOW ORGANIZATIONS CAN TURN TENSIONS INTO OPPORTUNITIES

ACTION STEPS

CHAPTER 3æ³?MARSH FILTERS

How do you compete to outsmart established players?

BLUE OCEAN STRATEGY

DEMAND INNOVATION

DISRUPTIVE INNOVATION

BIG BANG DISRUPTION INNOVATION

DILEMMA RECONCILIATION INNOVATION

ADDRESSING REAL-WORLD TENSIONS THROUGH THE TAO

RECONCILING THE TENSION

ACTION STEPS

CHAPTER 4å?©HEAVEN TRANSCENDS

How do you move beyondthe status quo?

FIND INSPIRATION THROUGH USER EMPATHY

USER EMPATHY: WHERE TO START ...

SEEK OUT ANALOGOUS INSPIRATIONSHARED CONTEXT INSPIRATION

SPIN-OFF INSPIRATION

EXTREME INSPIRATION

ANALOGOUS INSPIRATION: WHERE TO START ...

SOLVE PROBLEMS WITH INTERDISCIPLINARY TEAMS

INTERDISCIPLINARY TEAMS: WHERE TO START�

PROTOTYPING TO LEARN: HOW TO DO IT

PROTOTYPING TO LEARN: IMPORTANT TIPS

ADDRESSING REAL-WORLD TENSIONS THROUGH THE TAO

RECONCILING THE TENSION

ACTION STEPS

CHAPTER 5æ°?WATER FLOWS

How do you put yourself in the right place at the right time?

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