Romancing the customer: maximizing brand value through powerful relationship management

Book Cover
Author
Temporal, Paul
Publisher
Wiley
Publication Date
c2001
Language
English
Book
 Show Edition
On Shelf
Salem State University - Stacks
HF 5415.55 .T46 2001
1 available
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Place Hold

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Subjects

Subjects
Brand name products
Brand name products -- Marketing
Marketing
Relationship marketing

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Contributors
Trott, Martin
ISBN
9780471846154

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