Defining the audience & the rationale for this book
Higher education is changing faster than some colleges can cope
Admissions: the institutional lifeblood
Financial aid & discounting: avoiding full enrollment structural deficits
Full-need grant aid: an impossible dream?
Employee tuition remission
The international student "solution?"
The importance of branding & niche
Attrition, retention & the first year experience
Are all administrative staffing positions really needed?
The importance bricks, mortar & ivy
Is anyone assessing faculty?
Can trustees question instructional costs?
Is there a role for trustees in accreditation?
Technology: "future shock" has arrived
Is on-line learning "the" future?
Corporate needn't entirely be a dirty word
Presidential-Board symbiosis is essential
