The brand report card / Kevin Lane Keller
Bringing a dying brand back to life / Mannie Jackson
How to fight a price war / Shay R. Rao, Mark E. Bergen, Scott Davis
Contextual marketing : the real business of the Internet / David Kenny, John P. Marshall
The lure of global branding / David A. Aaker, Erich Joachimsthaler
Are the strategic stars aligned for your corporate brand? / Mary Jo Hatch, Majken Schultz
Torment your customers (theyll love it) / Stephen Brown
Boost your marketing ROI with experimental design / Eric Almquist, Gordon Wyner.
