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Sold on language: how advertisers talk to you and what this says about you
Sold on language: how advertisers talk to you and what this says about you
Author
Sedivy, Julie
Publisher
Wiley-Blackwell
Publication Date
c2011
Language
English
Book
Show Edition
On Shelf
Salem State University - Stacks
HF 5821 .S446 2011
1 available
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Published Reviews
Table of Contents
From the Book
The power of choice
The unconscious consumer
The attentional arms race
We know what you're thinking
Why ads don't say what they mean (or mean what they say)
Acting out
Divide and conquer
The politics of choice.
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Subjects
Subjects
Advertising
Advertising -- Language
Electronic books
Language
More Details
Contributors
Carlson, Greg N.,1948-
ProQuest (Firm)
ISBN
9780470683095
NoveList
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