Brand turnaround: how brands gone bad returned to glory and the seven game changers that made the difference

Book Cover
Author
Post, Karen
Publisher
McGraw-Hill
Publication Date
c2012
Language
English

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Subjects

Subjects
branding
Branding (Marketing)
Brand name products
Business & Economics
Gestion
Innovations
Innovations -- Gestion
Management
Management Styles & Communication
Produits de marque
Stratégie de marque
Technological innovations
Technological innovations -- Management

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ISBN
9780071775281
9780071776066

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