Social marketing: behavior change for good

Author

Lee, Nancy, 1945-

Publisher

SAGE

Publication Date

[2024]

Edition

Seventh edition.

Language

English

Description

Loading Description...

Published Reviews

Subjects

Subjects

Behavior modification
Gedragsverandering
Marketing
Marketing social
Modification du comportement
Social marketing

More Details

Contributors

Colehour, Julie author
Kotler, Philip author

ISBN

9781071851647

NoveList

Staff View

Loading Staff View.